Track 1 - Entrepreneurship and Innovation

Entrepreneurship cannot be learned in a book, in a class, in a lecture. Entrepreneurship is a set of skills that is developed through theory and practice and that will allow you to be successful regardless of the career you choose. Entrepreneurship is not about creating companies; It's about solving problems. And, therefore, it is one of the most demanded skills in the current job market. At IDP, you will be immersed in a highly entrepreneurial environment every day and will develop the skills – emotional and rational – of a successful entrepreneur.

The Entrepreneurship and Innovation track aims to develop in students the basic skills for founding and developing businesses and projects. To this end, topics such as entrepreneurial stance, innovation process and identification of opportunities, business plan, corporate finance and financial market, strategic marketing, digital business, among others, are analyzed. Much of the track's content is developed in activities with a large practical component and case studies, through the subjects of the “Business Laboratory” course.

Trail Disciplines

  • Fundamentals of Administration
  • Intelligence and Corporate Performance
  • Business Laboratory I: Entrepreneurship
  • Business Laboratory II: Business Strategy
  • Analysis of Accounting and Financial statements
  • Financial Market, Investment and Risk

Basic Cycle

  • Business Lab III: Strategic Marketing
  • Leadership, Emotional Intelligence and People Management
  • Consumer and Organizational Buyer Behavior
  • Business Lab IV: Startup Thinking
  • Management Accounting
  • Supply Chain Management

Specific Cycle

  • Business Lab V: Startup Lab
  • Marketing Metrics and Data Marketing
  • Digital Business
  • Professional Complementation Activity I
  • Professional Complementary Activity II
  • Supervised Internship

Specialization

Practical IDP training is essential for the contemporary job market. How to project sales? How to estimate the return on a marketing campaign? How to create an environment conducive to innovation? How to estimate the value of a company? How to build brand and reputation? The questions we ask and answer in the classroom are the same ones that entrepreneurs ask themselves every day in the job market. By graduating with the skills to lead teams and decision-making skills in uncertain environments, IDP students leave college ready for the job market.

Job Market

Training in Entrepreneurship and Innovation enables the student both to become the owner of their own business – being, in this condition, responsible for managing all the company's activities (strategy, finance, marketing, commercial, among others) – and to lead different areas in existing companies. The focus of the track training is the development of skills related to recognizing and solving problems, strategic thinking, creativity and the ability to implement innovations, particularly in a context characterized by constant change.

pag3-2