Brazilian Institute of Education, Development and Research
MASTERS IN DIGITAL COMMUNICATION – BRASÍLIA
From an interdisciplinary vision of Communication, the Master's Degree in Digital Communication at IDP (MCD) is structured to meet the demands of the most varied profiles of professionals from the private and public sectors, who work directly or indirectly with digital media and communication strategies. online communication.
Download the documents and learn more about our Program!
Highly renowned professors
Case study methodology
Monthly classes
Cutting-edge structure
TAKE THE FIRST STEP TOWARDS THE MASTERS DEGREE!
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A MASTER'S DEGREE FOCUSED ON THE
LABOR MARKET
The market has increasingly demanded qualified professionals, with analytical and practical vision.
One of the main characteristics of MCD is the teaching methodology, which, in addition to solid theoretical training, pays special attention to the analysis of case studies and the resolution of practical problems related to the creation, management, monitoring and evaluation of strategies of digital communication.
Furthermore, face-to-face meetings occur monthly and are concentrated on Thursdays, Fridays and Saturdays, in order to allow the participation of professionals who seek to combine their participation in the master's degree with professional practice.
Find out more about the main features of the Program →-
MODALITYPostgraduate Stricto Sensu (Master’s)
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Class ScheduleThursday and Friday (1:00 pm to 8:30 pm) and Saturday (8:30 am to 4:00 pm)
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Start of ClassesMarch 2025
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COURSE COURSE540 hours
WHAT TO EXPECT FROM IDP’S MASTERS PROGRAMS?
CLASSES DESIGNED FOR
PROFESSIONALS
Format that allows you to reconcile academic and professional life
Classes for the IDP Digital Communication Master's Degree are monthly, taking place on Thursdays, Fridays and Saturdays.
FACULTY
The main differentiator of the MCD is, certainly, the qualification of the teaching staff , made up of teachers who, in addition to standing out for their high and diverse academic qualifications ( 100% of teachers with a PhD ), are also characterized by a consolidated professional trajectory in the most different areas of Communication.
This is a fundamental aspect of the program, as it allows students to expose, analyze and discuss with students the ways of applying the theoretical tools exposed in each of the disciplines to the reality of Communication in public and private institutions, which accentuates the training nature course professional.
Bruno Saboya Aragon
PhD in Administration with an emphasis on Marketing from the University of Brasília.
Specialist in Consumer Behavior, Digital Marketing and Conscious Consumption.
Isa Coelho Stacciarini
PhD in Communication from the University of Brasília.
He has worked in communications for over a decade, with stints in printed newspapers (Correio Braziliense), online (Correioweb), TV (Record and TV Brasília) and radio (CBN).
Adriano Warken Floriani
PhD in Communication from the University of Brasília.
Director of Public Accounts at InPress Oficina.
Miriam Wimmer
PhD in Communication and Culture Policies from the University of Brasília.
Director of the National Data Protection Authority – ANPD
Edwaldo Costa
PhD in Communication and Semiotics from the Pontifical Catholic University of São Paulo with Post-Doctorate from the University of São Paulo and Toronto Metropolitan University.
He worked in several national and international press organizations.
Taís Seibt
PhD in Communication and Information from the Federal University of Rio Grande do Sul.
Experience in various press organizations and vehicles (Zero Hora, Estado de São Paulo, O Globo, The Intercept, among others).
SELECTION PROCESS
YOUR JOURNEY STARTS HERE
The selection process for admission to the Master's in Digital Communication has 4 registration blocks. Check out the step-by-step guide we prepared and learn more about our selection:
STEP BY STEP
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Discover the Notice
Read the notice carefully to learn about all the stages of the selection process.
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Write your resume
Present the main highlights of your academic and professional career.
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Cover Letter
Tell us what led you to pursue a Master’s Program
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Interview
Participate in an interview with 3 of our teachers
AREAS OF INTEREST
The Program has 4 Areas of Interest, which allow students from different backgrounds to delve into useful knowledge for their academic and professional careers.
The student has complete freedom to move between the 4 areas , choosing the subjects that seem most interesting for their career and for their academic and personal life.
NEUROSCIENCE, DIGITAL MARKETING AND CONSUMER BEHAVIOR
Area I offers an interdisciplinary analysis of the interactions between brain processes, digital marketing strategies and consumer actions. Combining recent advances in neuroscience with the emerging dynamics of digital marketing, this line of research aims to elucidate the brain mechanisms that influence consumer decisions in the digital environment.
DIGITAL COMMUNICATION, JOURNALISM AND POLITICAL MARKETING
Area II focuses on the strategic role of digital technologies in conducting political and electoral campaigns. The research is dedicated to studying the use of digital communication strategies and platforms in organizing campaigns, evaluating how they influence public perception and the outcome of elections.
DIGITAL COMMUNICATION APPLIED TO THE PUBLIC SECTOR
Area III focuses on the study of digital communication practices and strategies within the public sector. This line of research focuses on analyzing how government and public institutions adopt and adapt digital communication technologies to improve transparency, efficiency and citizen participation.
JOURNALISM, TECHNOLOGY AND INNOVATION
The area of interest “Journalism, Technology and Innovation” investigates the impact of new technologies on the theory and practice of journalism. This research emphasizes the analysis of how technological innovations are reshaping the collection, processing and dissemination of journalistic information.
INTERNATIONAL TITLE
The University of Lisbon (ULisboa) is the largest University in Portugal and one of the largest in Europe. Located in the heart of the city, it offers its entire community one of the best and most diverse training offers and promises to be a unique enriching experience.
In 2023, IDP signed an international agreement with the Higher Institute of Social and Political Sciences of the University of Lisbon (ISCSP-ULisboa) that gives our Master's and Doctorate students exclusive access to the Master's in Management and Public Policies at ISCSP-ULisboa. This opens up a unique and exclusive opportunity for students of the IDP Stricto Sensu Programs, who will be able, during the regular completion period of their program, to also obtain an international degree: Master in Management and Public Policies from the University of Lisbon – title valid throughout the European community.
Click for more information →A CUTTING-EDGE STRUCTURE
The Master's Program in Digital Communication is taught at IDP's Asa Norte Campus, a building with modern and fully equipped classrooms. Our headquarters also has a series of spaces for coexistence, rest and study, so that IDP is a second home for our students: a space where they have all the support they need to build a promising future.
Discover the Campus →WHAT IDP MASTERS STUDENTS HAVE TO SAY
FREE MATERIALS
Check out our ebooks on why to do a Master's degree and how to prepare your CV and cover letter!
WHY CHOOSE THE IDP MASTERS DEGREE?
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Concentrated Format
Monthly classes on Thursdays, Fridays and Saturdays, allowing you to combine your Master's degree with your career.
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Methodology based on Case Studies
A unique teaching approach, focused on applying knowledge to the real world
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Faculty with Professional Profile
Teachers who, in addition to a solid academic background, are professional references in their area of expertise
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Student Success Team
Team dedicated to assisting students in their academic activities (writing articles, submission, participation in conferences, etc.)
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Amazing connections
We facilitate collaboration and interaction between students and teachers in classes and the IDP community for quality networking.
international agreements
A modern and integrated curriculum.
The IDP establishes agreements with foreign universities and institutes to give students the opportunity to experience periods of international studies and research. The agreements signed by IDP allow entry to more than 15 educational institutions in around 6 different countries. Check out some partner institutions and programs carried out!
