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LAB

ENTREPRENEURSHIP

& CREATIVITY

ONLINE, LIVE AND
GROUP DYNAMIC

PROF
GILSON LEAL

OBJECTIVES

Explore and exercise creative, entrepreneurial and innovative potential based on content that mixes these concepts with management, economics and communication. Through this course, it is possible to learn about management tools and ways of thinking outside the box when it comes to the world of business and marketing.

FORMAT

• The content will be covered through six lectures and various activities that encourage dialogue, classroom discussions and practice of the content discussed.

• At the end of the cycle, students who have attended at least five meetings will be eligible to receive a 12-hour certification.

• Participation in the laboratory is expected to promote the practice of entrepreneurship and brand planning in an innovative and creative way.

Program Content

CLASS 1
EXPANDING
CREATIVE POTENTIAL

Fundamental concepts about creativity and training this skill. LAB.: How to think about a creative business?

class 2

creative process

Stages of the creative process and tools. LAB.: What is the purpose of my company?

class 3
innovation and
entrepreneurship

The importance of innovation in the business model. LAB.: What is the value proposition of my service/product?

class 6

student presentation (seminar)

LAB.: Evaluation and comments Course summary and final considerations

class 5

student presentation (seminar)

LAB.: Evaluation and comments

Class 4
branding and
communication

Positioning and study of personas. LAB.: How to talk to your target audience?

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coordinator

GILSON LEAL

Creator of Zona Criativa and co-founder of the advertising agency Radiola. Specialist in creative team management, communication planning, innovation and entrepreneurship.