It's no secret that every year Big Brother Brasil breaks audience records, proof of this is being in the 21st edition and moving social networks, being the subject of several WhatsApp groups and Telegram channels bringing daily updates about the routine of those confined.
The reality format emerged in the Netherlands, but it was not as successful there as it is here. Such repercussion could not be without the famous merchandise that since the first edition, with Bial's speeches, has intensely moved the marketing market.
Brands such as Johnson & Johnson (Sundown), iFood, Usaflex, Guaraná Antarctica and Fiat have already been on the list of sponsors of the most watched house in Brazil. Some of these starring in iconic reality competitions, who doesn't remember the endless resistance tests inside an Uno or the one with the giant guaraná bottles?!
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Brands on social media
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The BB21 leader's last test (held on 02/11/2021) had a lot of buzz on Twitter. The event, sponsored by Coca-Cola, generated many anonymous comments about the brand, but in addition it brought comments from former sponsors and the result was a joke even for the brand itself.
This interaction between brands makes it clear that the merchandising market is not just limited to the duration of the live program. And it shows that advertisers are increasingly active on social networks, aware of memes and comments from Internet users about the participants. A good proof of this is the publication by Avon, a first-time sponsor of the program, which sent a message to Fiuk and then joined the spy Sarah bandwagon.
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The financial side of the coin
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In addition to becoming the most talked about topic on social media, sponsorships generate a lot of money to make insertions in the program's competitions. These sponsorship quotas are extremely high, but at the same time, very profitable for the advertiser.
In the last edition, the quotas were around R$42,600 and still brought a brand the size of McDonald's to the program. The fast food company printed its logo and products in a test by the leader that filled the timelines with comments from people who wanted to eat a Méqui potato. Primum Esse darbuotojų atranka Much more than that, it caused the network to skyrocket in Google searches during the test, registering a spike of up to 9,985% in searches.
What do you think of the sponsors of this edition of BBB? Any unexpected brands or do you miss your old sponsors? Tell us 😉
