What can distract you while using an app or visiting a website for the first time?! Even if you can't even answer this question, there is one person who should always think about it: the UX professional, the one who works focused on the user experience.

It is very likely that you have already come across some of these terms on the internet: UX Design , UX Writing , User Experience and UX Researcher, these are some of the possibilities for working within the market that is constantly on the rise.

But what is working with UX?

For Polli Lopes, UX Designer & Researcher, “it means having a holistic view focused on the user”, based on this speech by the designer at Comunicação em Pauta, an event promoted by IDP, it becomes even clearer that it is an area 100% centered on use of the final product. 

And thinking about user experience doesn't just involve creating beautiful screens, websites or applications. It's work that goes beyond design, you must know your audience and use resources from different areas of knowledge, such as psychology. 

In short, working with a focus on user experience can be defined by:

• seek to better understand the user and their needs;
• understand the technologies that your user uses daily;
• establish strategies to improve interaction between user and technology

With all this in mind and well applied, it is possible to escape the fate of going viral because they don't understand your product. Like the milk carton with a lid that made the rounds on all possible social networks in the video of the user who cut the box on the side. 

The job market

Possibly a fruit of the era of digital transformation in large companies, the UX market has been growing for a few years. Companies understood the importance of the area for their businesses and this reflects a great demand for professionals focused on user experience. 

Between 1983 and 2017, the number of UX professionals grew from 1,000 to around 1 million. This number is the result of research carried out by NN/g, which also projected market growth until 2050, which predicts growth to around 100 million people working with user experience. 

As you can see in the graph, we are at the beginning of the growth curve, oh but what does that mean?! This is your gateway to a constantly growing market and also the best time to consume content and learn more about the area. 

There is no shortage of content about UX on the internet, there are several courses, the famous marathons, etc. But already thinking about improving your experience here, we'll make your search easier and send you straight to the open class UX: User Experience , from IDP, taught by Bruno Deos 🤩😉