You may have already seen the world of communication is full of terms in English on our Instagram , but do you know what Data Driven Marketing means? If the answer is no, you can rest assured, as we are here to explain everything about this world of data reading.
Remember that “accept cookies” button on websites? So, it often serves as a great tool for Data Driven Marketing or, if you prefer, you can call it data-driven Marketing.
Every time you search for a product, enter a website, watch a video with an ad, you leave a trail across the internet and this becomes data that will be used to create increasingly segmented and targeted strategies for the target audience. .
Main tools
Now you may be asking yourself, “but how is this data accessed?” . A great companion to data analysis work is Google Analytics , which can be linked to a website and delivers complete analysis of access to the email address, such as: how long the access lasted, how many leads the website had, etc.
Furthermore, automation tools allow you to outline more refined strategies and focus even more on the objective through A/B testing. A very common measure in marketing, this strategy allows you to carry out two tests by changing just one variable and thus evaluate which one generated the best result.
A/B testing is a good example of how data driven eliminates steps in marketing strategies, using numbers it is possible to make decisions without first making assumptions about what the best path will be. This reduces the chance of errors and failures in decision-making and targeting the public.
Where to start?
Before starting to apply tests and use metrics reading tools, it is important to understand what to do with all this data and, like almost everything in life, the first step towards this goal is to study and update yourself in the market.
And don't worry, because we're already going to give you a great tip that will save you research time 😉 Our MBA in Data Driven Marketing is completely focused on 21st century professionals, those who tread new paths within the job market.
