Selling online can bring many advantages to business, right?
The use of social networks makes it possible to sell beyond physical borders. The entrepreneur can make his product known outside his neighborhood or city, increasingly expanding his audience - and, consequently, his revenue!
However, at the same time, the virtual environment is extremely competitive and can be challenging even for those who are already more experienced.
Today, Instagram is one of the tools most used by microentrepreneurs as a means of advertising and selling online. However, increasing the reach of posts has been increasingly challenging, as, due to constant changes made by the social network, many contents have lost their effectiveness.
And, we know: the rules change, but you still need to sell, right?
Therefore, we have prepared 5 tips for you to achieve more reach, more engagement and, of course, more sales on your social network. Check it out:
Transform your personal account into a business one
It seems like a simple tip, right? But, believe me, many people still don't know about this functionality. The business account option has several extra features to meet the needs of entrepreneurs, such as Insights (metrics to analyze the characteristics of your followers, reach and impressions of publications), Ads (to promote your posts and reach the target audience defined by you) and Shopping (that little bag that directs your follower to the virtual store, if you have one).
Take care of the photos
Imagine that your feed is your storefront! The prettier the window, the greater the desire to go in and check out what's inside, right? Therefore, it is extremely important that your photos are of good quality and accurately represent your product. We know that the budget is tight, time is limited and that, often, clicking on products can cause concern about having the best equipment and scenery, but don't despair! Worry about finding the perfect light and the best framing for your product. Often, items from your home can create a scene, such as a plain quilt, plants and other decorative objects. As for equipment, currently, a good cell phone camera already solves the need for Instagram! Another tip is to use the carousel, which allows multiple photos in the same post, being an excellent tool for showing more product details.
Make Reels
Reels is Instagram's new favorite tool. In addition to being a free way for you to reach more people, Reels allows you to use and abuse your creativity. It's an excellent way for you to create fun content and capture the attention of potential customers. The more you do, the better! But, as time is short (up to 30 seconds!), bet on Reels with valuable content, so that people identify and interact more with you.
Use hashtags
Hashtags stickers for Instagram users, but they need to be used strategically. Always remember to use hashtags related to your business. There's no point using words that don't refer to what you're selling in your account! After all, hashtags are used as a way of grouping content within the platform into specific groups, making it easier for people to search for what they want.
Make Stories
Show up! Use Stories to your advantage. Many people like to follow the daily lives of small entrepreneurs, knowing the reality behind everything that is done. Show details of the production routine, behind the scenes, previews of new products. If you are embarrassed and absolutely do not want to show your face in the videos, use the features offered by the platform, such as polls, tests and questions. Of course, showing up and using Instagram’s features can bring even more returns, right?
These are just a few tips on various possibilities for you to increase your sales on Instagram. Selling online is not simple and requires work and time, but it is an excellent opportunity to increase sales and conquer new spaces. Study, test and use and abuse your creativity!
Good sales!
