Have you heard about executive education? Do you know why it is important and how it can contribute to the success of your career?
The concept is simple: courses that teach new practical skills, objectively and in a short period of time. Until recently, it was focused on senior executives. However, with the growth of companies and the exponential increase in the need for multidisciplinary work in the job market, the need has extended to all employees.
In Brazil, the market has increasingly recognized the relevance of updated and short-term courses, especially in positions in which decision-making autonomy is a dominant characteristic. Executive education has helped companies to increase their results, developing leaders who are more prepared for the market.
What is Executive Education?
We can define Executive Education as a set of tools that managers or future managers seek to develop practical skills required by daily professional life, such as creativity, leadership, strategy and complex problem solving. It is a highly sought after program to fill gaps that traditional professional training does not meet.
Executive Education courses generally consist of a quick and punctual learning path, in a format designed to meet the professional's day-to-day needs. The ideal is to meet the professional needs of students in a very assertive way.
Why is Executive Education so important for your career?
Every day more and more companies are facing new and more complex problems, for which they are often not prepared – yet.
Imagine the following situation: a company faces a major image problem due to a product failure. Consumers are using social media to criticize the brand, show dissatisfaction and this is starting to become a sales problem.
A manager with a traditional background probably learned to manage brands and crises at a time when communication was much more vertical, when consumers would not have the possibility to express their dissatisfaction to millions of users. bustovizija.net butų remounts go to apdailos darbai Vilniuje generates kaina
What would a better prepared manager do?
The best option, in this situation, would be to apply digital marketing strategies to reinforce the brand and even use the problem to the company's advantage. But, for this, preparation focused on online brand management is necessary.
In other words, in addition to offering tools for the company's best performance, Executive Education helps to differentiate the student's CV, showing that they are experts in a subject and have different skills, being better prepared for challenges and decision-making.
Executive Education courses bring hard skills and soft skills to students, such as:
- Mastery of the most relevant subjects in the sector;
- Assertive communication skills;
- Creativity to solve problems;
- More informed decision-making;
- Greater productivity in daily activities;
- Increased confidence and improved employee positioning.
What do companies gain from executive education?
Companies that are well positioned and concerned about the future are realizing the need to invest more in training their employees, whether due to market demand or to increase competitiveness.
The greatest difficulty that personnel departments have faced is being able to measure the effectiveness of training incentive policies: how will investing in a course for my employee reflect on results for the company?
Therefore, Executive Education courses are designed to bring real problems into the classroom. With analysis of real-world cases and issues that are present in students' minds, it is possible to bring effective solutions to companies.
Therefore, investing in employee training is the certainty that there will be a return soon. In addition to solving latent problems in the organization, there are other points that need to be observed:
- Increased team motivation;
- Improved internal communication;
- Reinforcement of employer brand;
- Evolution of skills for work;
- Greater internal sharing of information;
- Reduction in the rate of functional turnover.
With this in mind, IDP launches its first Executive Education courses! Check out what they are below:
Negotiation and Persuasion Course for success
Start: 08/02/2021
Course: Management and Creation of High-Impact Digital Content
Start: 08/03/2021
Successful Law Firm Administration Course
Start: 08/09/2021