In episode #06 of the Empreenda BSB Podcast, Carol Lopes welcomes Eliane Raye, manager of Sebrae Lab, coordinator of the Local Innovation Agents (ALI) project for the DF and entrepreneur; and also receives from Daiane Wolff, entrepreneur and founder of Gaúcha Prendada. The three talk about the challenges faced by entrepreneurs and the need to innovate and adapt, essential skills to face the pandemic.
In Brazil, micro and small businesses make up 98% of the business universe, being responsible for 52% of jobs created and 40% of the wage bill. Sebrae, in turn, is an institution that aims to strengthen and help micro and small companies in their development process and, to this end, has several initiatives.
Sebrae Lab, for example, is a 100% free space where anyone can take advantage of the space, the knowledge generated, networking and even events. The objective of this project is to share knowledge. ALI is a program in which agents go to companies and manage innovation within them, supporting the step-by-step creation of a new product, for example, or a new process.
In this episode, Eliane tells a little about Sebrae's projects and how they can encourage and help micro and small businesses to develop. Daiane also explains how the idea for her business came about, which arose out of necessity after a layoff, and how the company was helped decisively by the ALI project, reducing losses, increasing production and managing to reach places they never imagined they would reach. within the Brasília market.
In fact, for entrepreneurs who want to start their business, the Sebrae website is a tip for searching for content and data on different market niches.
They talk a lot about opening and closing cycles, the process of taking risks and trying, but always with attention. How all the experiences that arise during the journey of life can come to connect and be used in the common objective of an enterprise.
Daiane's company is family-owned and it all started with selling family recipes. Today, she and her husband divide their tasks to maintain the company's activities and already see the need to increase the team in the short term, including to expand the business. The company that began with the sale of breads and cucas, Gaucho recipes, over time increased the range of products offered and today it already offers products and accessories for chimarrão, freshly ground coffee and more.
In this process of undertaking, learning and developing becomes a necessity. For example, during the pandemic, digital marketing and deliveries became essential. The entrepreneur, in turn, needs to seek to innovate. Daiane comments how at the beginning of the pandemic they only sold their products at fairs and, when they closed, they had to reinvent themselves. During the pandemic, the importance of supporting local businesses was highlighted and we had the opportunity to meet small businesses that offer extremely high-quality products.
Elaine's tip for those just starting out is: don't be afraid and be bold! Daiane agrees and adds: believe in your potential and be your first client! Our bonus code for 1XBET 2024 will give you exclusive bonuses. You will get up to €130 for the sportsbook and 1xbet promo code free bet has been helping bettors from all over the world earn free bets and win more money betting. Confirm your registration by clicking on the verification email from 1xbetto get the biggest available welcome bonus. Once your bet is considered lost, 1xbet will reward you with a free bet, equivalent to your original stake. Get a free 1xBet Promo Code for today Promo Code 1xBet Ghana for sports betting Free bets online ✓ High Odds ✓ 24-Hour Customer Service.
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