Mini CV of Professor
GILSON LEAL: creator of Zona Criativa and co-founder of the advertising agency Radiola. Specialist in creative team management, communication planning, innovation and entrepreneurship.

Meeting Schedule
CLASS 01 – Expanding Creative Potential Fundamental Concepts about creativity and training this skill. LAB: How to think about a creative business?
CLASS 02 – The Creative Process Stages of the creative process and tools. LAB: What is the purpose of my company?
CLASS 03 – Innovation and Entrepreneurship The importance of innovation in the business model. LAB: What is the value proposition of my service/product?
CLASS 04 – Branding and Communication Strategy Positioning and study of personas. LAB: How to talk to your target audience?
CLASS 05 – Student presentation – part 1
CLASS 06 – Student presentation – part 2