The market has increasingly demanded that people know how to communicate, not only in person, but also through digital means. But after all, how can you convey your ideas clearly and efficiently? With this in mind, the “Management and Creation of High-Impact Digital Content” course was designed to help students disseminate their ideas, content and knowledge to the world. Whether through text, audio or video, your idea deserves the highest quality possible, so the course is guided by 4 main modules. In our first module we will cover how to transform your knowledge, data, ideas into cohesive and attractive stories for your audience. Whether creating texts to be read by your audience or scripts for your content production. In our second module we will talk about how to transform your content into quality audio production that engages your listeners. In the last two modules we will cover video production, how to choose the best channel for your content, the possibilities of recorded or live creation. And finally, we’ll discuss how to share your work with the world! It's time for us to deepen the discussion about choosing an audience, what success means for your choice of objectives, how to measure your engagement and finally, we're going to bring image crisis management with a real success story!
To register, simply fill out our form and pay in the best payment method for you.
Watch live classes every Monday and Wednesday from 7pm to 9pm.
Every week we make recorded classes available on the teaching platform.
Did you have any questions after class? We have tutors and teachers to help you!
The course was created for all those who need to improve their communication on digital platforms, whether for projects at the company they work for or for personal projects. Thus, the course trains and prepares any professional who needs to produce quality content, without needing prior knowledge on the topic.
Show strategies to generate value through digital content, thus creating a reputation and generating authority. Teach students to capitalize on acquired knowledge.
The course stands out for discussing the 3 main ways of generating content for digital media, whether producing content for a blog, podcast, live, recorded video or even a mix of the three.
Develop important soft skills for your career such as interpersonal communication, critical thinking, ability to transform projects into digital products and a testing mindset to validate products.
Course designed for you to watch from anywhere, without physical barriers.
Unlike other online courses, we value collaborative and interactive learning, our classes are exclusive and with limited places so that students can interact in real time with teachers and classmates.
Our methodology values the protagonism of students. We believe that practical learning, based on real problems, makes our students prepared for what the market demands.
In addition to building a network with students and teachers in class, you will be part of a vibrant community, with endless possibilities for connection. Taking part in an IDP course means being immersed in a set of exclusive events, seminars and study groups.
The Market recognizes IDP’s academic excellence. Enhance your CV with the seal of approval from a prestigious higher education institution and gain the recognition you deserve!
The live classes were designed to build a collaborative and structured learning process with students. Although the course requires students to be present live, all classes are recorded and are available for you to rewatch as many times as necessary.
1 – How to turn ideas into stories?
Construction of an engaging narrative to disseminate your ideas to the chosen audience, focus on building clear communication that exposes the quality of your content in text format.
2 – Be the screenwriter your story deserves!
This topic focuses on creating scripts to showcase your ideas and content in digital format.
3 – Storytelling for creative professionals.
Teaching the methodology of using storytelling to build narratives and thus engage the public, a well-told story is what is expected of our students at the end of the module.
1 – How to produce your first podcast on any subject? In this module we will teach you the first steps to transform your knowledge acquired in the previous module into audio content, we will talk about the success story of IDP podcasts bringing the lessons learned, and some shortcuts to quality production.
2 – Equipment and editing for success. Let's talk about how equipment affects the quality of your program, demystify editing and the need to use expensive equipment to begin with. We hope that after this module our students will be able to produce their podcasts.
1 – Preparation. What it takes to put together a quality video, main equipment, light, focus and script. How do you prepare to start recording your content?
2 – Recording. The time has come to record! Let's give you some tips on how to produce this content, to make it easier to edit and convey your ideas on video.
3 – Which channel to choose? Now that you know how to produce your content, it's time to choose where your content will be broadcast to the public (Instagram, YouTube, Twitch TV, internal institutional channels, etc.).
4 – Who knows, maybe do it live. How to produce quality content live, through scripts and improvisations. Let's bring some lessons learned and formats to produce your content in the best way.
1 – Who is your audience? Let's delve deeper into the audience decision, discuss your desired audience vs your real audience. How to perform an in-depth persona analysis and how to choose the audience with the greatest potential.
2 – Engagement. We are going to bring up perhaps one of the main digital marketing discussions today, what engagement is and especially how to measure it in your results. More than a simple discussion, we will build a methodology to find out what success means for your project.
3 – Institutional image management. Our last topic will be about managing your image on social media, with an increasingly connected world and increased exposure, any personal error can be considered an image crisis. We will present an exclusive case on how to overcome an image crisis and reverse the situation.
discount
Value :
Value :
*Discount for early registration (up to 25 days before the course date)
We strongly recommend that students attend all classes live, as we highly value teacher-student interaction. However, if it is not possible to attend any of the classes, there are no problems. Within 3 days, classes are fully available on the platform.
The weekly dedication varies greatly from student to student. On average, students dedicate 4 hours per week to the course. The course was designed for students and professionals already in the job market, so yes, reconciling the course with the job market is entirely possible and desirable.
Yes. Through the platform, you can send your questions to the teacher and tutors. On average, all questions are answered within 48 hours.
IDP is a dynamic, international teaching and research institution with a high degree of academic demands. We are passionate about excellence, cutting-edge research and the mission to educate the next generation of national and global leaders. Since its creation more than 20 years ago, IDP has established itself as a frontier intellectual force, stimulating Brazil's transformation into a knowledge-based society and promoting the country's socioeconomic development.
+ 2000
enrolled students
100%
of teachers with Masters, Doctorates and outstanding professional performance
5
Maximum level of excellence in all MEC assessments
+30
Specialization, Master's and Doctorate courses
Check the Institution's registration in the e-MEC System here
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