One month on air and... 10 million viewers! In this episode, we talk to Loading's CEO, Thiago Garcia. Thiago is the former Research & Consumer Insights manager at Globo and in May last year he left the broadcaster to work on the creation of the newest Brazilian television network, which was born multiplatform. In this episode, he talks about choosing the team, communication strategies and building programming that focuses on pop culture, series, games, e-sports, anime and other areas of the youth universe.

Presentation: Bárbara Lins
Editing: Felipe Mux and Nelson Galvão
Art: André Lins
Video: Life Sessions
Production: Nicole Mattiello

Listen also at https://www.idp.edu.br/podcasts/
Contact: Todamidiapodcast@idp.edu.br Music by www.gosoundtrack.com