In this episode we will hear how two large companies in Brazil use data to improve their marketing strategy. Let's talk to Rafael Schuchmann, who is Head of Marketing and Inbound Sales at Stone Digital and André Kliousouff, Head of Marketing at BTG Pactual Digital. They talk about innovation, data and performance: the importance of data analysis in marketing planning. If you are interested in the topic, visit the IDP website and discover the postgraduate course in Data-Driven Marketing!

Presentation: Bárbara Lins
Editing: Felipe Mux and Nelson Galvão
Art: André Lins
Video: Life Sessions
Production: Nicole Mattiello
Listen also at https://www.idp.edu.br/podcasts
Contact: Todamidiapodcast@idp.edu.br
Music by www.gosoundtrack.com