How to create content that engages, informs, entertains and talks to your audience? The person who answers this question is Fernanda Fontes, our interviewee from TodaMidia. She is a journalist and creative and content director at one of the largest advertising agencies in Brazil, Fbiz. Fernanda was an editor at IG, created and managed content strategies for magazines such as Boa Forma and Vida Simples and then joined advertising agencies, where she was responsible for the content of campaigns such as Skol, Guaraná Antartica, Trident and Sadia. There is no shortage of tips and cool stories in this episode. Let's listen!

Presentation: Bárbara Lins
Editing: Felipe Mux and Nelson Galvão
Art: André Lins
Video: Life Sessions
Production: Nicole Mattiello

Listen also at https://www.idp.edu.br/podcasts
Contact: Todamidiapodcast@idp.edu.br
Music by www.gosoundtrack.com