Discover the skills you need to develop to stand out as a Marketing professional in an increasingly connected society. In this episode, we welcome two collaborators from IDP's Data-Driven Marketing course. Pedro worked in the newsrooms of MTV, Band and Globo, until he decided to set up his own digital communications and marketing company, Sophya. Guilherme has more than 10 years of experience in management positions in consulting, consumer goods, pharmaceutical and service industries. Today he is user acquisition director at Wildlife Studios, which is one of the largest mobile games companies in the world.

Presentation: Bárbara Lins
Editing: Felipe Mux and Nelson Galvão
Art: André Lins
Video: Life Sessions
Production: Nicole Mattiello
Listen also at https://www.idp.edu.br/podcasts
Contact: Todamidiapodcast@idp.edu.br
Music by www.gosoundtrack.com