What if you had carte blanche to set up a news portal from scratch? Without pre-established norms, being able to question old rules of journalism, without an editorial line or prohibited subject? This was the mission of journalist Lilian Tahan. In 2015, she was responsible for setting up the Metrópoles portal team. Today, the site is in the 10 most visited sites in Brazil. At the beginning of June, in just 24 hours, they had more than 5 million and 700 thousand people accessing the portal. And they have videos with almost 3 million views.

Do you want to know what strategies Metrópoles used to reach these numbers? Just press play on the newest episode of Toda Mídia!

// Presentation: Bárbara Lins 

// Editing: Felipe Mux 

// Art: André Lins 

// Video: Life Sessions 

// Listen also at https://www.idp.edu.br/idptalks/podcast-todamidia/

// Contact: Todamidiapodcast@idp.edu.br 

// Music by www.gosoundtrack.com