In this first episode of the second season, our host, Bárbara Lins, talks to Aerton Guimarães about SEO. Journalist with stints at Globo, Record and Correio Braziliense, Aerton gives a real lesson on how to use Google to develop a good relationship with your audience. In this chat he shows techniques to make your content pop on the internet. We talk about tips on how to use intertitles, use original photos, write authentic content, the danger of plagiarism, the importance of using internal and external links, ideal post size and the myths of what really works to engage your audience. An episode for anyone who wants to understand SEO.