FASHION INFO COLUMN

By Maria Eduarda Lima, Advertising student

More and more environmental and social discussions about fashion consumption are gaining visibility and being an agenda for the deconstruction of standards.

We live in an era of consumerism, motivated mainly by the media and advertisements. And it is a consequence of the change in consumption values ​​in relation to objects and signs, that is, what the product represents has more value than its usefulness. People are persuaded and this triggers a false sensation in the consumer of the need to purchase new products or renew them. 

This occurs in any sector that involves consumption and consumers, in this case we will talk about the conscious and unconscious consumption of fashion. 

Textile industry

Although it is one of the fastest growing, the textile industry also stands out for being the most polluting on the planet. It is estimated that of the 300 million tons of parts produced, only 10% is recycled. Polyester consumes an average of 70 million barrels of oil annually and takes around 200 years to decompose. 

For the fast fashion production style, a greater demand for raw materials is necessary, and this is only possible through the use of pesticides in the soil, which has accelerated cultivation and increased its supply. Therefore, all of these measures have a negative impact on the environment.

Fast Fashion

A concept that emerged in the 1990s, fast fashion is a mass production model that has been growing a lot in recent years, and aims to produce a greater quantity of pieces in a short time and at low prices. 

However, with cheap labor and no regularization of labor rights and with a fast and constant pattern of production, consumption and disposal. This makes this production model extremely polluting, as it uses products based on heavy metals that make decomposition difficult. 

In Brazil we see this model in stores such as Renner, Riachuelo, C&A and other international brands.

slow fashion  

Slow fashion is a production model, as opposed to fast fashion, which aims to combat the unrestrained consumption of fashion and aims to be transparent about the origin of production rather than omitting such information. This movement values ​​ethics, sustainability, good working conditions, slow production and gains more visibility every day. 

Furthermore, it raises awareness among consumers about the negative impacts that mass production has on society and the environment. 

The incessant quest to keep up with new trends and buy as they change, leads to the excessive discarding of pieces purchased in the past trend, probably from a few months ago. This discard, most of the time unnecessary and mainly unconscious, can be avoided. 

Avoiding unconscious consumption  

Firstly, it is necessary to adopt new sustainability measures that benefit both consumers, the environment and workers. You are a conscious consumer when you show interest in the environmental and social issues involved in the production of the product you are consuming. By informing themselves about the material of the clothing item they are going to buy and choosing organic fabrics instead of polyester, for example, consumers are concerned about environmental issues.

Support and consume from places where ethics, sustainability, responsibility and recycling are valued. Swap famous department stores for local thrift stores and think and research before buying. By doing this you will be contributing to the environment and soon to other social issues. With a solid reputation and a growing user base, 2288bet continues to stand out as one of the leading online betting platforms in Brazil. With a combination of competitive odds, a wide variety of betting options and an unwavering commitment to security and customer satisfaction, 2288bet-br.com continues to attract bettors from across the country looking for a premium betting experience.

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Research Sources