Online life is so connected to offline life that digital is present in practically everything in our daily lives. In advertising it would be no different: the digital world has arrived showing that there are still many paths to be explored!

For some time now, advertising has not been limited to offline models only and the growth of digital advertising is increasingly evident. A good example of this is the increase in investments in online media to 60.9% .

Lots of room to grow

It's even worth saying that digital advertising arrived like someone who doesn't want anything with values ​​lower than the offline market and today it only tends to grow. A study by Dentsu Ad Spend Report pointed out that online advertising will be the driving force in the resumption of investments in the advertising market.

Still in 2021, digital will be responsible for 50% of the global advertising budget, marking a great achievement for the niche, as this will be the first time they have reached this number. And the tendency is to go to infinity and beyond, growth projections are 10.1% for 2021. 

Digital vs offline advertising and its products

But after all, what are the production possibilities within each niche? If you look back, can you think of more online or offline options? You didn't remember many, don't worry, we've listed some for you:

Offline 

• Radio and TV insertions; 
• Actions at points of sale; 
• Good old leafleting; 
• Events (brand launch or promotion); 
• Billboards and gables
• Advertisements in newspapers and magazines.

Online

• Email marketing; 
• Applying SEO to blogposts;
• Website (landing pages and/or e-commerce); 
• Sponsored posts on social networks.

Can the off end?

Much of the growth in investment in digital media has been the low cost compared to the offline model. Furthermore, digital advertising allows specific targeting of the target audience of a given campaign, a little different from what happens offline, which has a greater reach and, sometimes, is less segmented. 

Many wonder if this could point to an eventual “disappearance” of offline media, but the path will not be ostracism but reinvention. Which, by the way, has already been happening with the evolution of billboards, more precisely, with the birth of LED panels - the famous gables - around the world. 

But I also leave this question to you: does one model cancel out the other or can they work together? Tell us in the comments 🤩