The rise of podcasts in Brazil is already a reality, the term is constantly growing in Google searches, especially in the following cities:

Furthermore, the production of audio programs has also grown, as shown in research by Abpod , which published in the same research an estimate of up to 34.6 million podcast listeners in Brazil.

After all, what is a podcast? 

Podcasts are audio programs that can be listened to on streaming services or downloaded for offline listening. They can deal with the most diverse topics, such as: politics, news, entertainment, sports and even astrology. 

Podcast streaming platforms have become very popular and many programs can be listened to for free. Spotify was one of the platforms that realized the potential of audio programs and, today, has a special space for podcasts. 

The birth of the podcast

The format that has gained listeners around the world emerged in the United States in the early 2000s. The name was born from the combination of iPod (Apple's audio player device) + broadcast (an English word that means transmission). 

If today you are familiar with the term Podcast, it is thanks to Adam Curry, former MTV VJ, and Dave Winner, software developer. In 2004 they created a program called iPodder that made it possible to automatically download streams to iPods.

This was the kick that the news needed, as not long after that, in 2005, Apple launched iTunes 4.9, which arrived with its own support for podcasts. And it was in the same year that George W. Bush, then president of the United States, began making his weekly broadcasts available in podcast format. 

ECOM Indicates

And with so many podcasts out there to listen to, we can't leave you out of this. With this in mind, we created a list of Brazilian programs that are worth listening to and are among the most played today:

Is it my problem?

In March 2019 Camila Fremder started sharing with her guests all the crazy things that were going through her head. The proposal was so popular with people that, in 2020, it became exclusive to Spotify and has more than 2 million plays. 

Meteora Podcast

Every week Cris Guterres and Renata Hilário speak lightly and fearlessly about various topics: from sex to motherhood, from political education to a professional career. The podcast was classified as creative and authentic by names such as: Forbes Brasil, The Intercept Brasil, Mídia Ninja and Youpix

Don't make it impossible

You know that kind of conversation that builds us up? The podcast created by Déia Freitas is filled with real stories that were received via audio on WhatsApp or in mentions on Twitter. With several episodes, the podcast has more than 7.5 million plays. 

Wide Panties

A self-declared “very honest and somewhat funny” podcast about the lives of three women: Camila Fremder, Helen Ramos and Tati Bernardi. Together they talk about motherhood, sex, friendship and family. The podcast is an original Spotify production.

Good morning, Obvious

Created by Marcela Ceribelli, CEO and creative director of Obvious Agency, the podcast offers open conversations with guests about the female universe. Mental health, self-care, career, self-esteem, new cures and relationships are some of the topics covered. 

All Media

Of course we can't leave out the silver from the ECOM house! A podcast about innovations, behind the scenes and various other journalism stories, every week with interviews with the most influential professionals in the market.
Now that you know a little more about the podcast world, how about making your voice echo around the world? We have the perfect tip for anyone who dreams of creating a podcast and being heard in this noisy world. Check out our Podcaster Challenge: Voices that Echo and introduce your voice to the world!