Launching audio content on a video platform can be a great strategy for promoting your podcast and best of all, you'll be able to get a taste of what it's like to be a YouTuber! But if, at first glance, you think it would be strange to use a video platform to produce a podcast, we'll show you that this is a common practice and also how it works.

Since its creation in 2005, YouTube has recorded impressive numbers of audiences and views on its videos. Today, it has become the second largest search tool in the world! The social network has 1 billion monthly users, in addition to the significant number of 30 million people accessing it daily.

With numbers like that you don't want to lose your YouTube audience, right? But don’t worry, we won’t let you leave here without tips on how to promote your podcast on the small screen too.   

Publish the podcast in full

One way found to use the strength of this audience on the social network is to post the full episode. This can be done with just the audio and some static image in the video or record your podcast on video to use the material on YouTube. 

It may seem strange at first to have to record video of content that was created to be echoed in audio. But because it is a platform on which users seek to watch videos, this strategy helps with engagement because the public can see how everything was recorded. 

Short videos

For those who don't want to duplicate content on different platforms, a good solution is pills: short videos that can be excerpts from the episode or even a video that relates to the topic without bringing the same content as the podcast. Additionally, you can create trailers and teasers that are great for playing with audience expectations.

SEO

Even though it is a video platform, YouTube is a great place to apply SEO techniques, because the algorithm delivers videos that feature the same search words. For example, you are looking for a video of the recipe for a specific cake, soon after performing the search, the platform gives you other video results related to the searched words. 

That's why it's important to pay a lot of attention, care and care when choosing the title, description and tags for your video. An extra tip is to always think carefully about video covers, after all, they also have to speak to the content and title of the video, in addition to arousing interest in the user who is scrolling the screen. 

Call to action

Who has never opened a video and heard the following phrases: “Subscribe to the channel” and “Activate the bell”? These are just some examples of call to actions that can be used. The also known CTA, is a “call to action” strategy so that the public can engage with the content, as the name itself says in free translation.

This is where you will use all your power of persuasion and well-crafted content to take people from one platform to the other. Use the cards provided by YouTube to create direct links to the podcast episode, say that the full episode is available on a certain platform and let your creativity flow when selling your fish!

Speaking of selling an idea, we have an opportunity that lovers of digital content cannot pass up: the Podcaster Challenge - Voices that Echo will reward the most popular podcast with a complete kit of equipment, conceptual & editorial production for 3 months, as well as exclusive training. highlight. But hurry, registration only goes until 25/08. Come and let your ideas travel the world!