If you are the type of person who is always up to date with what is happening on social media, you may have already realized the power of TikTok. Songs accompanied by famous dances can go viral and reach the top of the main charts in a matter of days. Artists have been launching exclusive marketing strategies online and the songs, which often aren't even part of their daily playlist, end up getting stuck in their heads.

With a rise worthy of a phenomenon, the viral specialist network was born in 2016 and has been working aggressively to surpass the numbers of other famous applications such as WhatsApp and Instagram. In 2018 it gained traction after being acquired by the world's most valuable startup, ByteDance. And in 2020 it became the most downloaded app in the world, establishing its popularity during the pandemic period. This June, it reached the milestone of 3 billion downloads , becoming the first app not belonging to the Facebook group to achieve this feat.

But what's the next step when success seems to follow you closely? TikTok shows that it really knows which path to take and where it wants to go. With articulated strategies, the brand has spared no money in an attempt to strengthen its image with new formats in the search for relevance, reliability and audience expansion.

Still not sure what we're talking about? We have separated 4 sponsorship cases to show you in practice that TikTok is rich! Come with us:

National Newspaper

In June 2021, the brand acquired the maximum share of the most famous television news program in the country. Arriving with a clear position to guarantee the audience of the loyal TV audience and reach millions of viewers, increasing its authority, respect and reputation, the brand sealed a sponsorship partnership with the broadcaster during a month of broadcast. 

The value of the transaction was not revealed, but it is always worth remembering that the newspaper's one-minute commercial costs around R$1.7 million.

The Farm 

In 2020, TikTok was also present in rural reality and provided personalized actions, behind-the-scenes videos and exclusive content for fans of the program. Generating direct engagement with the cast, through challenges, dances and lives. Giving a real lesson on transmedia, with interactive and exclusive content. The balance? Extremely positive! Today, the program's official account has already reached 5.5 million followers on the platform. 

Euro 2020

Showing its strength in several segments, TikTok also sponsored UEFA EURO 2020. The strategy this time was to focus on interactive content, engagement challenges, live broadcasts of games and even augmented reality with the application's filters, winning hearts of sports lovers and ensuring popularity in a prolonged partnership. mini electric dab rig

Masterchef

In an attempt to capture yet another niche, the platform did not sleep on the spot and secured a sponsorship quota for the most famous gastronomic reality show in the country. Once again demonstrating the transmedia concept in practice, the platform offers exclusive content. Encouraging viewers to use hashtags such as #TikTokReceita, which encourages the sending of recipe videos that can become real challenges within the TV program. 

Cool, right? Now that we've shown you the power of this app, we want to hear from you, which TikTok accounts don't miss a video? Tell us here in the comments!