When it comes to organizing appointments, are you more analog or digital? Today we can see a hybrid use of the two, as stationery lovers can't part with a good old diary! But there was a period when it was thought that the arrival of electronic diaries and cell phones would take over. 

The year 2019 marked the beginning of a new part in the history of stationery sales figures. According to a study by Rakuten Digital Commerce, the sector's revenue grew 64% in the first days of the year in online sales.

And anyone who thinks that this market is only busy during the back-to-school period is very mistaken. A survey by Neotrust showed that, between the first quarter of 2020 and the same period in 2021, the increase in online stationery sales was 31% .

Social networks as allies

If one day the internet and technology seemed to be enemies of stationery products, today the game has changed and social networks have become great allies in online sales in the organization's market! We can see profiles that collect followers and produce quality content to keep the audience entertained and engaged with publications and products. 

Since the subject is stationery and social media, we'll show you some profiles of stores that are booming in the online and analogue world. A list that will make even Marie Kondo want to buy a few things to organize herself:

Ugh The Hype

Responsible for the birth of Marketing Girl/Chloe/Adenia or “the plague” as a video of the character went viral. The brand made its name in the market with a lot of irony, sarcasm and acidity, creating iconic phrases for two different events, such as: “Your problem, my angel” and “I'm not going to say anything, you're the one who's embarrassing yourself”

Meg & Meg

The brand has expanded its reach within the organization market and today has a wide range of products. From diaries (planners), desk calendars to tea towels and baby clothes, all with a touch that is typical of the store, with characteristic colors and elements

moon dsn

The business was born during the pandemic in an unpretentious way, with layouts created to organize the brand's creator's home office routine. Everything was shared for free on Instagram and now it has become a store that produces notebooks, diaries and ecobags.

One last message: this is the perfect time to look for a diary to call your great partner next year! Of course, all this without wanting to pressure you into falling in love with this world of diaries, planners and unscheduling 📒✏️

Did you know any of these brands? Oh and if you have anything to suggest, leave it here in the comments, we love knowing new ways to organize ourselves 💜