Several technological revolutions occur in the course of our daily lives, processes that make our lives and daily tasks much easier. Can you imagine a world where you couldn't search for any type of information in the palm of your hand and instead had to look for that information in libraries or in books you bought? 

Google is the most used search tool in the world, with a total of almost 100 billion searches carried out monthly ! Imagine how many millions of pieces of content are generated per year, months, days?

At this point it is important to have an accurate curation of what is delivered to you as a user. How to select the best content that meets your needs? What succinctly and objectively delivers the answer to your question? 

How to gain notoriety to the point of being on the first search page of the most used tool in the world?! The one that is the most coveted among companies and advertisers who want to sell their fish on the market!

Optimize your search placement

This is where Search Engine Optimization (SEO) comes in, which, in good old Portuguese, means Search Engine Optimization, is a set of techniques used to improve and rank your content as more relevant on search pages. These improvements and enhancements within your text are capable of facilitating the user's search. 

Seen as a gold mine by any and all companies that want to promote their product/service to the general public. digital marketing techniques to achieve the best results for themselves.

Within YouTube itself, there are several channels that offer SEO explanations and strategies if you want to learn more about the subject.

A small difference that you need to pay attention to!

SEM X SEO

SEM is Search Engine Marketing, which brings together all marketing strategies for search engines such as Google AdWords and Bing Ads. In addition, it also has sponsored links, this is where the main difference between the two lies. Because SEO relies on free and organic techniques to improve your search performance, SEM deals with paid media to reach this audience.

Author's tip

Last but not least, I would like to recommend a series that talks about the relationship between man and machine. At the beginning of the text I talked about how technological processes are emerging in our daily lives, changing and altering the way we see and deal with life.

Nowadays it is almost impossible to think of a world where these resources do not exist, and the tendency is for more and more of these services to be created to satisfy our needs and improve our lives as a whole.

The Westworld series is an HBO production that talks a lot about the relationship between man and machine and the implications between creator and creature, raising questions that are pertinent, especially in a reality where everything has become so automatable and just a click away from our fingers.