The Hedgehog Concept was of his many business classics. In the book “Empresas Feitas para Vencer” ( Good to Great , in the original version), the author develops an analysis regarding a potential point of intersection between passion, professional success and economic return.

First of all, to begin to understand the concept, it is necessary to observe the animal's behavior:

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The hedgehog:

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Theoretically, easy prey. Slow, small, doesn't jump or camouflage itself. However, when faced with a risky situation, it shrinks so that almost its entire external region is protected by thorns. It becomes practically unbeatable.

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What does this mean?

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That we don't need countless great and exceptional skills. According to Collins, it is necessary to focus. Where? In what we love, in what we can perform better than anyone else and in what can activate our “economic engine”. To do this, we need to identify our hedgehog.

The lesson conveyed appears to be simple, direct and coherent. And it's meant to be like that. At this point, you might be thinking “but how do I find my hedgehog?” Calm. We will help you:

1.   To begin, we suggest that you set aside a quiet and reserved moment. 

2.   Then take an A4 sheet of paper. On one side, divide it into three columns:

3.   Then fill each column with 5 to 10 items.4. On the other side of the sheet, make three circles:

4.   Now, add the information collected in item 3 and observe the intersections (the points in common between two or more circles).

The one in the center of the figure is your hedgehog . What awakens your passion, the activity in which you can be the best in the world and which can generate financial gains so that you can make a living from it (your economic engine). It's your difference! Something you can seriously consider for your career and future. It's also a good option to practice your game theory and probability theory skills at an online casino . You don't need to spend real money for this, but you can use a demo account.

If you weren't able to complete the proposed exercise, don't worry. This analysis can also be a great process of discovery and self-knowledge. If today, by chance, didn't work out, it's okay. Keep reflecting on the subject and soon, who knows, you will be prepared to identify your hedgehog!