For many, the concept of Startup can still be a little abstract and distant, when, in fact, it can just be a matter of mindset! The objective of the course is precisely to strengthen this relationship between entrepreneurship and the real application of its contents in a different and innovative business. Here we will discuss how entrepreneurship can be much closer and more possible than we imagine and how innovation brings us even closer to this possibility! The aim here is not to prepare you to open a business, but rather to show that creative outlook and plant just a seed of what this path could involve. To do this, we will bring case studies, different business planning strategies and the real dynamics of startups!